The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
New WTTC report launches framework for achieving Destination Stewardship
The World Travel and Tourism Council has launched a major new report which reveals how destinations can refocus on sustainability issues by balancing the needs of visitors and residents, with the involvement of both the public and private sector using the Destination Stewardship model.
The report - ‘Towards Destination Stewardship: Achieving Destination Stewardship through scenarios & a Governance Diagnostics framework’ - was launched in partnership with the Travel Foundation and the European Tourism Futures Institute (ETFI) at NHL Stenden University, in the Netherlands.
Destination Stewardship is based on the responsible use of shared or ‘common pool’ resources, which provide diminished benefits if each individual participant or group pursues their own self-interest.
The WTTC report offers scenarios and ways forward for organisations such as Tourism Ministries and Destination Management Organisations that seek to better understand how changes in governance structures could support greater destination stewardship.
It presents four Destination Stewardship scenarios, based on varying levels of engagement from the public and private sector, which show how differing levels of support can produce different outcomes with the aim of creating a commonsense roadmap towards greater stewardship.
Virginia Messina, Senior Vice President and Acting Chief Executive, WTTC notes “the suspension of much recent Travel and Tourism activity due to the pandemic has enabled destinations to rethink their approach to how they look after their destinations and refocus on sustainability issues and smarter tourism development.
“WTTC believes this major new report points a way forward for the Travel & Tourism sector following the growing interest in Destination Stewardship, which has been accelerated during the COVID-19 crisis.
“There has similarly been a rising call for social inclusion, new enabling technologies, a growing need for resilience and increasing governmental interest in destination governance, so this report comes at just the right time.
“We believe this important and timely report will allow relevant stakeholders to explore how more responsible Destination Stewardship will work for them as the world begins to gradually reopen.”
Destination stewardship requires a shared understanding of the common good, and effective platforms for collaboration with shared objectives and measurements of success that go beyond traditional growth metrics, such as visitor arrivals and overall spend.
These new models of collaboration must deliver on market expectations while at the same time also supporting the needs of host communities.
Maya Janssen, Managing Director Insights & Marketing Strategy, Amsterdam & Partners adds “In Amsterdam, our approach aligns very well with this report. Amsterdam & Partners is the connector that brings together city authorities, inhabitants, industry, and cultural institutions. We have built good relations and trust, but our 2025 ambition and vision redesigning the visitor economy of Amsterdam requires us to also build new institutional mechanisms to influence change.”
The report lists the most important triggers of Destination Stewardship, from managing supply and demand, destination governance, sustainability, the evolving visitor economy and resilience to social inclusion.
Barriers to Destination Stewardship, includes lack of a clear mandate, clashing cultures and agendas, insufficient knowledge and data, as well as a fragmented Travel & Tourism sector.
Image: Overtourism at Roys Peak Track, Wanaka New Zealnd (middle, Credit: Lukas Stefanko/@LukasStefanko/Reddit)
18th December 2019 - Report suggests overtourism will impact New Zealand’s landscape
5th June 2019 - Byron Bay named among world’s worst locations for overtourism
17th March 2019 - Rise of wellness holidays an antidote to overtourism
2nd February 2019 - World Tourism Association launched to combat overtourism
21st November 2018 - New UNWTO Report helps cities manage impacts of ‘overtourism’
3rd October 2018 - Overtourism leads to indefinite closure of iconic Thai bay
18th June 2021 - WTTC insight papers released to help drive sustainability in tourism
17th April 2021 - Anantara’s Abu Dhabi desert resort enhances sustainability initiatives
8th December 2020 - Vietnam eco-resort develops new grant scheme for sustainability projects
27th August 2020 - New Zealand tourism industry redoubles sustainability efforts
14th November 2017 - New Zealand tourism industry aims for sustainability
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutionsread more
Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltdread more
We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…read more
INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…read more
PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…read more
iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!